BIO

Amanda Andrews currently holds the position of Vice President of Global Touring and Artist Management at KIDZ BOP, the leading music brand for children aged 5-12 in the U.S. With an impressive track record, KIDZ BOP boasts 24 million albums sold, over 11 billion streams, 34 million Sirius XM subscribers, and 24 albums that have landed in the Top 10 of the Billboard Top 200 Chart.

Since joining KIDZ BOP 13 years ago, Amanda has been the catalyst for the brand's LIVE division and its flourishing annual touring business, transforming her innovative ideas into a highly respected global touring phenomenon. Under her guidance, KIDZ BOP tours now grace stages across the U.S. with over 75 shows annually, selling more than 300,000 tickets each year. The tours have also made their mark internationally, extending to Canada, the UK, Germany, Australia, and Mexico.

In her role, Amanda not only manages the global live division but also creatively leads as the executive producer for live show productions. She plays a pivotal role in managing the KIDZ BOP KIDS, who have been celebrated as Billboard Magazine’s “#1 Kids’ Artists” since 2010. Furthermore, she excels in forging new revenue avenues and strategic partnerships for the brand, notably with Live Nation and Artist Group International, steering KIDZ BOP's global outreach.

Before her tenure at KIDZ BOP, Amanda honed her skills in the publishing sector at Condé Nast, working with renowned publications like Portfolio and Vanity Fair. She also brought valuable experience from her work with leading brands such as Verizon, Kraft, and Coca-Cola during her time at Interpublic Group, a titan in modern marketing solutions.

Most recently, Amanda launched HAATCH Productions, a boutique branding agency that stands out in crafting bespoke digital content through innovative design, brand development, and strategic social media initiatives.