TOURING

Amanda's journey with KIDZ BOP took a dynamic turn in 2012, two years after she initially joined as a marketing and public relations manager. Leveraging her extensive event management experience from IPG and Condé Nast Publications, she pitched the groundbreaking idea of a KIDZ BOP live tour to the brand's owners. This initiative quickly took off, thanks to her adept use of grassroots marketing and her strategic outreach to festivals nationwide, successfully launching the first KIDZ BOP Kids tour.

By 2014, the tour's potential and its role in expanding the brand were undeniable. Amanda secured representation from CAA, the premier entertainment agency, which helped catapult the tour into a nationwide phenomenon with sold-out shows. Her strategic partnership with AGI and an exclusive 360 deal with Live Nation, the world's leading live music concert producer, propelled the tour to new heights.

Currently, the tour has over 75 dates in the U.S. alone, with annual ticket sales surpassing 300,000, and has expanded to include Canada, the UK, Germany, Mexico, and Australia. As the Vice President of Global Touring, Amanda oversees all aspects of the tour's operations, from creative design to talent management, ensuring its continued success and growth.